Suzuki to End Production and Distribution in the United States
The Japanese car manufacturer Suzuki announced it would be withdrawing from the American market after suffering years of losses because of dwindling sales and increasingly marginal vehicles. In addition to these woes, many of Suzuki’s manufacturing partners have withdrawn or cut off access to certain vehicle platforms, leaving the small car maker woefully underrepresented in key market segments. The loss of Suzuki is expected to be the beginning of the withdrawal of many smaller car manufacturers from the intensely competitive North American car market. Chief among those rumored to be making exit plans is Volvo, the Swedish car maker now owned by Chinese manufacturer Geely.
[Car and Driver]
The Japanese car manufacturer Suzuki announced it would be withdrawing from the American market after suffering years of losses because of dwindling sales and increasingly marginal vehicles. In addition to these woes, many of Suzuki’s manufacturing partners have withdrawn or cut off access to certain vehicle platforms, leaving the small car maker woefully underrepresented in key market segments. The loss of Suzuki is expected to be the beginning of the withdrawal of many smaller car manufacturers from the intensely competitive North American car market. Chief among those rumored to be making exit plans is Volvo, the Swedish car maker now owned by Chinese manufacturer Geely.